Your customers have shifted their needs; thus, substantial new opportunities have emerged. How can you take a larger piece of the fresh pie?
We know some of the answers. You got the rest.
Even though customers today blend physical and digital interactions in unique ways, they still are buyer personas.
Sales and Marketing need to be in sync to identify, qualify, explore and close real business opportunities.
Phygital sales, marketing and operations' teams must prepare to win on a new battlefield.
And time is the always-mentioned constraint in the post-Covid era. You need to transform your commercial efforts in record short periods.
Let´s work together. We do our part as consultants, trainers, and coaches. You do yours leading the change.
We can take your business by the hand.
Our unique i.d.i.a.®️ approach guarantees that we follow the path together.
demystifying commercial effectiveness
We are experts in the "how". This is how we see it.
Every customer has "three brains." And for every B2B client, there are several customers to engage. The deepest you know your customers, the better your commercial effectiveness.
Marketing automation, digital marketing, lead generation, funnels. Ring a bell? Omnichannel is here to stay. Align your sales and marketing teams, distribution channels, and your community managers.
Sales and marketing training is on your traditional top list. But today, you have one bullet to do it right. So, do it right. Don't train your team, have them certified. Fast.
Traditional sales processes now blend with e-mail automation and even chatbots. What about the playbook? When does customer service start? How do you approach the quote-to-order process?
The better you use the available sales management tools and processes, the better the outcomes. Invest in sales coaching and managing the sales pipeline, forecasting, and sales analytics processes.
The strategy drives the value proposition, impacting process and people. Organizational changes may improve productivity. Keep an eye on operations, sales incentives, quotas, and territories.
You need to choose wisely from an extensive list of available technological options. CRMs, STMs, Content Management suits. You also need to implement your decision fast.
Video messaging, bots, AI-powered interactions, and customer-learning platforms are here to stay. Which to choose, and how does it impact your commercial effectiveness?
how far do you want to GO?
Seize the opportunities.
We know you want straightforward solutions that work.
We take care of that.
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