Thirty-five days to successfully train a large corporation #phygital sales team.
The industry: Life Sciences.
The challenge: A large sales team distributed all over a continent needed high-speed and practical sales training. No budget for travel, plus several companies and countries involved, with different competitive landscapes and strategies.
The timeline: 35 days.
The solution: We divided the team into two affinity groups. We quickly adapted the #phygital sales rep certification program to their market needs. We delivered the training. Participants presented individual videos as final evaluations.
The results: 97% of participants considered it a helpful program. 97% would recommend it. 87% think they will sell more. 80% believe it is "the best they have seen."
New customer acquisition system for a medium-sized company.
The industry: Industrial printing.
The challenge: A 20-year-old company participating in this "very traditional" industry needed to find more sales and acquire new customers, and their current efforts (traditional also) don't work anymore.
The timeline: Permanent.
The solution: Digital marketing and pre-sales teams were recruited. We segmented the markets and aligned the customer-facing messages. We also implemented a new sales funnel using digital tools. We are currently coaching the teams providing discipline and guidance.
The results: 20% increase in the customer base. We demonstrated that "traditional" customers were very digitally favorable. We increased the company's commercial effectiveness and are currently working on expanding the scope of the services.
Retail banking customers' satisfaction (NPS) increased by 35%.
The industry: Retail banking.
The challenge: The bank detected opportunities to improve the physical (in-person) customers' experience. They did not know where to start and what to do. All of that besides the "internal politics" involved.
The timeline: Four months.
The solution: We identified customer service's critical aspects using a data-driven methodology. We test-drove the changes initially in some locations and verified the success. Then replicated, the measurement to the company nationwide.
The results: Statistically measured 35% increase in customer satisfaction acid metric (Net Promoter Score), surpassing the corporate target and making the country lead the KPI among the region.
Sales processes and behaviors redesigned for high-value customers.
The industry: Financial Services. Wealth Management.
The challenge: A multinational corporation needed to increase its effectiveness in its high-value customer segment. They already had a general sales and marketing guide, but it was not working for their specific needs. They did not know what to do or where to start. The scope was national, and high-profile sales reps and the marketing planning teams (wealth management) were involved.
The timeline: Five months.
The solution: We benchmarked their most effective sales reps and current processes. We researched their customers' "three brains." We defined a detailed new sales process, including specific messages and interactions. Our deliverable was aligned with their corporate requirements, and we provided training.
The results: The early-adopting sales team (60 reps) increased sales by 38%. A full nationwide deployment (nationwide) was subsequently authorized and implemented.
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We have served different industries across the globe.
This is just a sample of them.
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We add value to state-of-the-art large and complex corporations.
We also serve medium and small companies that want to successfully compete in the #phygital world.
We feel proud of what we do and who we do it with.
"The project plan was robust, and the approach and systemic methodologies contributed to the implementation and results"
"They fulfilled commitments, listened to our needs, gave us great ideas. We know how they work. "
“I am satisfied with the process. Humanz delivered important recommendations and exceeded our expectation "
" They are flexible. That was the key for me. I appreciate it very much "
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